(Make Your Bone Health a Priority)
Osteoporosis affects millions of people around the world and the World Osteoporosis Day is observed each year on October 20th, to raise the health awareness on osteoporosis, methods of prevention and available means of diagnosis and treatment of the disease. In this year (2014), the campaign focuses on osteoporosis in men.
Osteoporosis is a woman’s disease in spite of the fact that one in every five men over 50 experiences bone fractures as a result of osteoporosis.
As a result of this misconception, millions of men all over the world are unaware of the personal risks of osteoporosis and the resulted bone fractures.
Objective of the campaign:
The campaign aims at raising awareness among men and urging them to pay attention to their bones and health as they do to their physical strength. The campaign is built around the idea of “Strong on the Outside, Stronger on the Inside”.
Facts and Figures:
- Osteoporosis causes more than 8.9 million fractures a year. It is globally estimated that a fracture occurs each three seconds.
- About a woman out of three women and a man out of five men over 50 years suffer from osteoporosis.
- For women, the risk of a hip fracture is higher than the risk of breast, ovarian and uterine cancers combined.
- For men, the risk of fractures equals the risk of prostate cancer.
- By 2050, the fractures of hipbones are expected to increase by 310% in men and 240% in women all over the world.
Internationally-Approved Date:
October 20th, 2014
Locally-Approved Date:
Dhul- Hijjah 26th, 1435H
Theme of the World Osteoporosis Day 2014:
Objectives and General Messages:
- Raising awareness on the importance of prevention of osteoporosis by focusing on three steps:
- Regular exercising.
- Making sure to get enough vitamin D intakes.
- Following a balanced diet with plenty of calcium-rich food.
- Raising public awareness on the risks arising from osteoporosis.
Targeted groups:
- Women.
- Health professionals, physicians and physicists.
- Decision-makers.
- Media men.
Related links:
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