During its participation in Dubai Lynx Festival, the Ministry of Health (MOH), has reviewed its creative awareness experience through the inspiration platform, under the title «Health Creative Opportunities», and highlighted its creative awareness campaigns that undermined the traditional pattern. It also highlighted health awareness strategies, the importance of including awareness in all work phases, the role of the creative team in achieving success internally and in dealing with companies, designing attractive content, awareness campaign marketing and awareness raising methods, as well as briefing attendees on MOH's awareness achievements and regional and international awards in the field.
It is noteworthy that MOH has been invited to this creative festival in recognition of its creative communication experiences, which have a great impact on the Saudi society through implementation of awareness campaigns targeting many issues such as: smoking, diabetes, breast cancer and others. Recently, MOH has launched «#Walk30» campaign across the Kingdom's regions and governorates to raise public awareness about walking towards achieving the Saudi Vision 2030 to promote the public health and healthy lifestyle in the community. Such awareness-raising activities come as a continuation of MOH’s efforts to maintain the health and safety of all community members, raise health awareness, and urge individuals to adopt healthy behaviors.
Dubai Lynx is the world's largest creative festival in the awareness and advertisement communication sector in the Middle East. It brings together creative industry pioneers in the Middle East, the world’s best brands, fledgling start-ups, top creatives to learn, network and celebrate creative individuals and companies.